Conscious research for
a conscious future.

In Chapter 1 of Applied Ontological Inquiry, James Breeze reveals how fear, performance, and defensibility shape the world’s biggest decisions — and how to reclaim presence.

Get Chapter 1 Free (PDF)

What you’ll uncover in Chapter One?

What you’ll uncover in
Chapter One?

See how fear scripts decisions

Discover why boardrooms, universities, and committees often choose believability over truth — and how this dynamic quietly shapes strategy, research, and culture.

Why research feels like performance

Learn how quantitative and qualitative findings became actors on a stage, and why executives reward the most defensible show — not the most authentic insight.

With James Breeze

Founder, Research Network — Author, Applied Ontological Inquiry

For over 20 years, James has helped leaders see through the illusions of research theatre. From global boardrooms to frontline usability labs, his work with eye-tracking, Human Studies, and belief systems research has revealed how fear, defensibility, and performance quietly shape the world’s biggest decisions.

This book is the culmination of that journey — a field guide for researchers, strategists, and executives ready to move beyond proof and into presence. At its heart, James’s work invites people not just to understand systems, but to get to know themselves more deeply and move through the world with greater consciousness.

Download The Theatre of Proof

The opening chapter of Applied Ontological Inquiry.

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